Who is Hunter Sales?
Hunter Sales is a NPFL Pro Angler who founded and developed Carson-Newman University’s Eagle Anglers into the top college fishing program in the country.
With a passion for not only bass fishing, he uses his time to help guide and teach young anglers through various platforms. His social media platforms allow him to reach a worldwide audience and his Angler Development Clinic allows his to work hands on with the next generation.
Hunter worked with Current Consulting Group to help build up his personal brand and refine his strategy for connecting with young anglers.
What we had to work with.
LOGO
A logo provided with no brand identity or visual direction in place.
SOCIAL MEDIA PLATFROMS
Three social media platforms that were not displaying Hunter’s brand. Lack of strategy and inconsistent posting. Not utilizing his platforms to strengthen his brand.
CLINIC
A Clinic with no marketing plan. Last minute planning and execution.
Brand Identity & Direction
Before I even thought about design. I needed to understand Hunter and the objectives he had for his brand. I needed to know his target audience, his purpose and voice to have a direction to strategize on. Once we had those conversations, I put together a brand board to define a visual direction. This is going to be the visual direction we take all other assets we design for him.
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Primary
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Secondary
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Accent
Headings
CASTORO
Paragraphs
AVENIR
TYPE
Sharing tips and tricks across various platforms encouraging & building up young anglers.
Strategizing & Execute
SOCIAL MEDIA
We started with social media so we can start making an immediate impact. As a coach and tournament angler, posting often helps your sponsors and allows your audience to follow along on your journey.
FINDINGS:
Lack of engagement with audience
Inconsistent engagement
Slow follower growth
Needs a clear photo of face.
Visually busy and old links.
Logos do not fit. Needs visual consistency.
What value do these posts have?
Cover photos can be refined.
No branding shown on profile.
Inconsistent posting.
I took the findings and updated his instagram profile to what you see below. This is within the span of 5 months.
ANGLER DEVELOPMENT CLINIC | NEWSLETTER
To refine his Clinic we thought of two things:
How can we easily remind people about the Clinic?
And when can we remind people about the Clinic?
ANGLER DEVELOPMENT CLINIC | FLYER
The last Clinic had the flyer design below to post on social media and print in retail stores where the Clinic was being held. For his next Clinic we redesigned the flyer.
OLD FLYER
Lacking space between sections making it visually busy
Refined branding needs to be implemented
Keep all relevant and important information
ANGLER RESUME
A resume to send to potential sponsors and companies wanting to work with Hunter. This showcases the highlights of his fishing career. Hunter provided a document with all the information he wanted to include.
PROVIDED DOCUMENT
DESIGN
REFINED SPONSORSHIP DECK
In order to reach out to existing and new sponsors a sponsorship deck is provided. The deck shares details about Hunter and who he is as an angler as well as the packages for companies to choose from. One design is Hunter's previous design and then you will see a preview of the updated sponsorship design.
Aligning with the design of the website, newsletter, and social media, I redesigned Hunter's sponsorship deck. The design focused on visual organization, hierarchy, simplicity, and professionalism.
ONGOING REFINEMENT
Building Hunter's brand is an active project, therefore, continuous refinement will occur as research and monthly analysis' take place.
